Most 'acne scars' are post-inflammatory hyperpigmentation (PIH) - and they're treatable. Founder's guide to identifying PIH vs true scars + fading actives.
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The 5 types of hyperpigmentation on Indian skin (PIH, melasma, sun spots, dark circles, freckles) - what causes each and which actives fade them.
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Evidence-based melasma guide for Indian skin. What causes it, what fades it (tranexamic acid, azelaic acid, sunscreen) - and which trendy treatments do not.
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'Dark spots' isn't one condition - it's five. Identify which type you have (post-acne marks, melasma, sun spots, freckles, PIE) and which actives fade each.
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Founder-led guide to tranexamic acid for Indian skin: how it fades melasma and post-acne marks, side effects to watch, and the right way to layer it.
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Azelaic acid is one of the most under-rated actives for Indian skin - fades pigmentation, calms acne, gentle on the barrier. Founder's guide to using it.
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